2 Works

Music Branding Expert Terminology

Steffen Lepa, Martin Herzog, Andreas Schönrock, Jochen Steffens & Hauke Egermann
The Music Branding Expert Terminology (MBET) is a comprehensive terminology of verbal attributes used in music branding. It consists of 132 terms grouped into 19 dimensions. The MBET is a preliminary result of the project ABC_DJ (http://abcdj.eu/). The aim of ABC_DJ is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’ or ‘confident’) based on a variety of lower and higher order acoustic features from musical content.


Steffen Lepa, Jochen Steffens, Andreas Schönrock, Martin Herzog & Hauke Egermann
The General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project (http://abcdj.eu/) is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’...

Registration Year

  • 2017

Resource Types

  • Other