939 Works

Survey of Consumer Finances, 1989 Cross Section

Kennickell, Arthur B.; Board Of Governors Of The Federal Reserve Board

Lower Buffet Prices Lead to Less Taste Satisfaction

David R. Just & Brian Wansink
A field experiment was conducted to assess how diners’ taste evaluations change based on how much they paid for an all-you-can-eat (AYCE) buffet. Diners at an AYCE restaurant were either charged $4 or $8 for an Italian lunch buffet. Their taste evaluation of each piece of pizza consumed was taken along with other measures of behavior and self-perceptions. Their ratings were analyzed using 2 × 3 mixed design analysis of variance (ANOVA). Diners who paid...

Registration Year

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  • 2019
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  • CISER Data Archive
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