There is strong evidence to suggest that craft practitioners find it difficult to seize their potential as micro businesses and sole traders (Nielsen et al., 2018). Despite much work at the intersection between craft and entrepreneurial practice (Pret and Cogan, 2018), research shows a gap exists between the needs of craft business and the support provided by national organisations (Fillis, 2004; Bouette and Magee, 2015). Despite craft practitioners’ reliance on a non-linear, project-based approach to...