91 Works

Language and Hermeneutics

Don Ihde
This essay for the inaugural issue of Technology and Language builds on the author’s longstanding commitments and forthcoming book on Material Hermeneutics. These concern the technological revolutions in imaging technologies which created the ways for material things to "speak", as in visualism and its expansion. Science though its instruments changed perception – but in different ways at different times. Early Modern Science began in the 17th century in an instrumentally optical or "visualist" mode with...

The Language of Human-Machine Communication

Daria Bylieva
This essay for the inaugural issue of Technology and Language discusses the problem of finding an optimal form of human-machine communication. In the ongoing search for an alien mind, humanity seems to find it not in the infinities of space, but in its own environment. Changes in the language of human-machine interaction made it understandable not only to trained specialists but to every household. In the course of time, home appliances and devices have developed...

Language of Art as Language of Utopia

Natalia Ershova
This essay for the inaugural issue of Technology and Language looks at language and technology coming together in avant-garde art, Russian futurism and constructivism. When words become a visual elements in the composition of new worlds, the creation of words can be seen as a way of breaking with the thinking of the past, but it can also be viewed as a social technology for the construction of a new life. Artists and poets experimented...

Technology as Semiosis

Alexander Nesterov
This essay for the inaugural issue of Technology and Language develops a systematic conception of technology, both as the human way of being in the world and in its historical development. As such it continues a line of thought that was initiated by Ernst Kapp and Peter Engelmeyer – but does so from the point of view of contemporary philosophies of technology and language. Technology is presented as projective semiosis that works on the level...

The Uprising of the Chinese Language in a Technological Age

Yongmou Liu
This essay for the inaugural issue of Technology and Language shows how the rise or „uprising“ of technology also produces an upheaval of language in China. This concerns not only the relation of literary language and so-called internet language which is a hybrid of symbols, sounds, images, and text. It also concerns the languages of ethnic minorities as well as the relation of Chinese to English. Not only in academic publishing there is a shift...

The Technical Transformation of the Literary Epigraph

Irina Belyaeva
In this article, the author analyzes 2000 literary epigraphs over a certain period of their existence in terms of their transformation due to the development of social thought and technological progress. The development of printed, information and computer technologies, as well as the changes that have taken place over the centuries in public consciousness, have led to the appearance of new epigraphic types of texts, as well as epigraphic discourses. If the epigraph itself is...

Natural Language as a Technological Tool

Simone Aurora
Language is a technological tool, since it is the outcome of a process of exteriorisation of a set of intentional practices. This process of exteriorisation is semiotic in nature. Language as technology and technology as language are thus ways of socialize consciousness. On the basis of some recent results in applied linguistics, the paper suggests that language and technology have to be considered as “functioning” when they enable social relations, by collectivising consciousness and producing...

Political Media Discourse in China as a Subject of Applied Analysis

Tatiana Lobanova & JIE XU
The article is devoted to some characteristics and discursive practices of the political media discourse in China for the period 2019-2021. The aim of this research is to describe political media discourse in China and to present our experience of using the methodology of critical discourse analysis (CDA) and content analysis. The potential key risks of 2021 are associated with difficulties with the international transfer of information, conflicts in cyberspace, as well as the ongoing...

Technologies and Media Environment of Information Society

Olga Shipunova
The specificity of the social life-world during the digital era is defined by the dynamics of the multimedia environment where the permanent reproduction of virtual interactions and smart-technologies gives rise to the problem of cognitive orientation in the field of information. Models of personal identification with a new perspective of cyber-anthropology are based on principles for the creation of a multiagent system immersed in the infosphere of the outside world. In this issue we highlight...

Messengers and Chats – Technologies of Learning

Daria Bylieva & Laurent Moccozet
Technology-mediated communication has expanded the possibilities of communicative support of the educational process. Even 10 years ago, students used communication for social and entertainment purposes, but today e-communication related to education is widespread. This research is based on a qualitative analysis of the content of the peer-discussion and survey of Swiss and Russian students (N=1069). Peer-communication serves many purposes, from clarifying work/duty and sharing useful information to collaborative activity. When a student faces a problem...

Non-Verbal Marketing Research Techniques in Education

Marianna Ababkova
The purpose of marketing research in education is to get information about the consumers of educational services and to discover appropriate strategies for tailoring the marketing strategy of an educational organization. Building on previous work regarding “Mental Maps as a Creative Tool of Marketing Analysis in Education,” this paper considers the task of qualitative and quantitative marketing research that aims at identifying significant market features of an educational organization and increasing the potential of its...

Technology for the Manipulation of Behavior

Victoria Ryabukhina
This article shows how humans modify their environment in virtue of being, as a result of evolution, extremely social and playful. They imitate other humans and thereby easily embrace new techniques and technologies. They apply the new techniques to old customs and practices such that the resulting changes sometimes seem strange and must be viewed as the evolution of nature. Here, psychodynamics with its focus on emotions and influencing emotions serves as an interface to...

Technology and Understanding

Alexander Nesterov & Anna Demina
Technology expresses the level of knowledge about nature and consciousness of a human being and represents a sort of material reflection of an individual and humanity. As such, technology is a fundamental capability of humans. Understanding by means of technology is a projective reconstruction of the meanings of signs, that is active, dynamic, objectifying interpretation. It is demonstrated how the contributions to this special issue implement comprehension of grammatical, linguistic and mathematical, artistic, legal and...

Virtual Communication Technologies in Modern Drama for Teenagers

Larisa Tyutelova, Elena Sergeeva & Ksenya Sundukova
This article is devoted to the study of the reception and image of virtual communication technologies in modern drama for teenagers. It is obvious that digital technologies in plays aimed at young audiences are becoming a marker of modernity and a characteristic detail of a technogenic civilization that generates conflict situations. The portrayal of young heroes and heroines - the same age as the prospective viewer - is impossible without recreating the realities of modern...

Promethean Shame as the Hidden Instrumentum Redemptionis Humanae

Filippo Ursitti
This article draws on the terminology of Günther Anders to identify three different forms of crisis in contemporary society: the crisis of freedom, the crisis of humanity as subject of history, and the crisis of shame. The article is composed of three different sections. The first section analyses Anders’ early anthropological works to show how freedom has turned into its own negation. The second section examines the other two types of crisis revolving around Anders’...

Robot vs Worker

Taras Romanenko & Polina Shcherbinina
The word “robot” first appeared in 1920 in the play “R.U.R.” by Czech writer Karel Capek. Within a few years, the play was translated into more than 30 languages, contributing to the spread of the new term around the world. The word “robot” was preserved in almost all translations, one of the few exceptions being Alexei Tolstoy’s Russian adaptation entitled “Riot of the Machines” (1924). Although in Russian, as well as in Czech, there is...

The Construction of the Robot in Language and Culture, “Intercultural Robotics” and the “Third Robot Culture”

Lin Cheng
Robots are not only technological artifacts, but also elements of human culture. They play important roles such as being the double, replica, tool and companion of humans. The anthropomorphic characteristics of robots lead to philosophical thinking, linguistic and (inter-) cultural phenomena. Inspiration can be drawn from exploring how robots are imagined, defined, described, comprehended, constructed or misunderstood, and from observing the changing relationships between humans and robots from an intercultural and interdisciplinary perspective. For instance,...

You, Robot: on the Linguistic Construction of Artificial Others

Mark Coeckelbergh
How can we make sense of the idea of ‘personal’ or ‘social’ relations with robots? Starting from a social and phenomenological approach to human–robot relations, this paper explores how we can better understand and evaluate these relations by attending to the ways our conscious experience of the robot and the human–robot relation is mediated by language. It is argued that our talk about and to robots is not a mere representation of an objective robotic...

Psychological Features of the Regulative Mechanisms Emerging in Digital Space

Nadezhda Pokrovskaia & Artem Tyulin
Since the Spring of 2020 and due to the Pandemic, the massive transition to online spaces has magnified the issue of the influence of digital regulation on the choice of behavior on the Internet as a special cultural and symbolic environment. The article presents a theoretical analysis of regulatory mechanisms in the digital environment. It discusses the main problem of choosing behavioral models in cyberspace. The purpose of the research is thus to systematize psychological...

Emojis as a Language of their Own

Dmitriy Agranovskiy & Alina Avilova
Emojis are a product of computer mediated communication. As a means of expressing emotion, indicating the illocutionary force or the intended tone, they are well-researched. However, emojis are rarely seen as a visual language in their own right. The article analyzes the syntax and semantics semantics of emojis and people’s ability to interpret them. The research method for this article was an online survey. An emoji rendering of the title of a literary work was...

Technologies of Strategic Communications in the Practice of Public Administration

Elvira Bragina & Natalya Shilova
The formation and implementation of state economic policy is based on an effective system of strategic planning of socio-economic development. This system is created on the basis of a cause-and-effect logic of state planning. It uses the method of decomposing the goals of public administration by the levels of its administration. The purpose of this study is to determine the effectiveness of strategic communication. It is based on the analysis of official websites as the...

Portrait Expertise

Denis Khairusov
The digitalization of the urban environment, the introduction of digital technologies in almost all areas of the functioning of modern society forms a specific environment of digital reality. This includes the areas of transport and communications, banking, the energy system, housing and communal services, trade, health, education, and the active development of information and communication technologies, all of which characteristically involve personal identification. This identification often relies on various biometric technologies, which, in turn, increase...

Plurilingual School and University Curricula

Schlabach Joachim & Britta Hufeisen
This contribution introduces plurilingual curricula as a development tool geared both to linking up the curricula of individual languages and fostering cross-linkages between language and content subject curricula. This approach represents a solid fundament for tertiary language didactics and can also supply a common foundation for school and university language learning policies and relevant school-university cooperation projects. The principle underlying (genuinely!) plurilingual university courses based on research and featuring a doubly multilingual didactic approach is...

Multilingualism in the Age of Technology

Larissa Aronin
This essay for the inaugural issue of Technology and Language builds on the observation that both humans and animals have a communication system but only humans are multilingual. Likewise, humans and animals use tools but only humans develop technology. The multilingual and technological conditions of humankind are undergoing profound transformations in the age of globalization and under pressure of a pandemic. Since these transformations implicate human languages and technologies in tandem, it is important to...

The Political Power of the Algorithm

Claire Kramsch
This essay for the inaugural issue of Technology and Language highlights that digital technology is transforming not only the way we communicate through language, but the very nature of language, thought and action. Algorithms are deployed to make decisions, to sort and make meaningfully visible the vast amount of data produced and available on the Web. In ranking, classifying, sorting, predicting, and processing data, algorithms are political in the sense that they help to make...

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