Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?

Ioannis Andreadis
This paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartphone users. The two groups of users are also compared with regard to their precisely measured item response times. The analysis shows that using a smartphone...
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