Recruiting Young and Urban Groups into a Probability-Based Online Panel by Promoting Smartphone Use

Peter Lugtig, Vera Toepoel, Marieke Haan, Robbert Zandvliet & Laurens Klein Kranenburg
A sizable minority of all web surveys are nowadays completed on smartphones. People who choose a smartphone for Internet-related tasks are different from people who mainly use a PC or tablet. Smartphone use is particularly high among the young and urban. We have to make web surveys attractive for smartphone completion in order not to lose these groups of smartphone users. In this paper we study how to encourage people to complete surveys on smartphones...
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