La social tv nella produzione televisiva. Il caso di Un Posto al Sole = Social TV in television production. The case history of \"Un Posto al Sole\"

Francesco Marrazzo
Social TV in television production. The case history of "Un Posto al Sole". In recent years, social tv has become part of the cross-medial strategy of broadcasters, a new focus for advertisers and market researchers, and has been increasingly seen as a new chance of creating public value for the public service media. Starting from these premises, the aim of this contribution is to explore the ways by which social tv strategies can become part...
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