Promotion of Fruit and Vegetable Intake Through Recipe Card Distribution and Sampling at Farmer's Markets Throughout Kentucky

Umaima Sidra Afsheen Syeda
The Center for Disease Control and Prevention (CDC) reports indicate that 8% and 6.3% of Kentuckians consume enough fruits and vegetables, respectively. The Plate It Up! Kentucky Proud (PIUKP) project is a recipe-development project that aims to boost produce consumption by incorporating local fruits and vegetables. The purpose of this study was to implement promotional strategies using PIUKP recipes at farmers’ markets and determine their effects on consumers’ intent of purchasing and preparing the produce....
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