CONSUMERS’ WILLINGNESS-TO-PAY FOR LOCAL SOURCING IN ALTERNATIVE RESTAURANT FORMATS

Mahla Zare Mehrjerdi
This dissertation consists of three essays that contribute to the research on local food purchase and consumers’ preferences and willingness-to-pay. Essay I examines whether there are differences in consumers’ willingness-to-pay for local food across alternative restaurant formats and provides a justification for using a system to legitimate local sourcing in restaurants. Essay II studies consumers’ preferences for local sourcing in restaurants in rural and urban communities and elaborates on where there is a significant willingness-to-pay...
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