INTEGRATING PERSUASIVE MESSAGING STRATEGIES INTO HIGHER EDUCATION EARLY ALERT INTERVENTIONS TO IMPROVE STUDENT ACADEMIC BEHAVIORS

Joseph Gayheart
Higher Education is at a critical juncture as both public and private institutions seek to attract, retain, and graduate students. Institutions of higher education have traditionally developed communication and engagement strategies that become part of early warning/alert systems intended to increase student positive academic behaviors and improve student success. Persuasion can be a powerful tool in improving communication—especially when persuasive messages are deployed within the complex and ever-changing media landscape. Communication and persuasion scholars, for...
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