A TEST OF THE “TEACHABLE MOMENT” HEURISTIC’S RELEVANCE FOR UNDERSTANDING CANCER SURVIVORS’ HEALTH BEHAVIOR MOTIVATION AND PERFORMANCE

Gabriella Puleo
Cancer diagnosis has potential to motivate health behavior changes to promote better health outcomes. The Teachable Moment Heuristic is a parsimonious, transtheoretical framework for understanding the conditions under which behavior change might occur, with constructs that include affective, cognitive, and social factors. This exploratory study aimed to measure the three primary constructs of the Teachable Moment, evaluate the extent to which they are associated with cancer survivors’ motivation to adopt favorable health behaviors, and explore...
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