WHAT YOU DO OR WHAT YOU SAY? AN EXAMINATION OF ANALYST REACTIONS TO PROTOTYPICAL AND NON-PROTOTYPICAL CEOS LINGUISTIC AND COMPETITIVE BEHAVIORS

Courtney Hart
Non-prototypical CEOs are those that process different demographic characteristics from a target reference group. In the US, a non-prototypical CEO is both white and male. While the negative responses to non-prototypical leaders based on race and gender have been well documented, we know less on what these leaders do that may influence biased evaluations. In this dissertation I took an impression management view to examine analysts’ evaluative bias (AEB) on prototypical and non-prototypical CEOs hiding...
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