Motivating the Protection of Others

Erin Hester
The term “wicked problems” is used to describe a constellation of social issues that are deeply entangled (Rittel & Webber, 1973). Although these social messes affect everyone in society, some people suffer more than others (Ackoff, 1974). Nevertheless, tackling wicked problems begins with recognizing our shared responsibility to ease the misfortune of others (Rittel & Webber, 1973). As such, they provide an ideal context to investigate the persuasive effectiveness of messages that encourage the protection...
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