\"Sprachpraxis\" and Mass Customization

Conor Geiselbrechtinger
The language component of a degree in English in Germany, or "Sprachpraxis" as it is known in some universities, has in recent years faced a number challenges. Not only are German universities adapting to the B.A./M.A. system but also the very nature of teaching English globally, primarily teaching English as a Lingua Franca (E.L.F.), has had profound effects. This paper aims to explore the most salient questions that have arisen with regard to issues such...
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