Steffen Lepa, Jochen Steffens, Andreas Schönrock, Martin Herzog & Hauke Egermann
The General Music Branding Inventory (GMBI) is a new psychometric instrument for assessing the music-induced association of attributes, which are frequently and reliably used in the field of music branding. The pre-GMBI version 2 consists of 36 attributes which have been used for music perception ratings during the second large scale online listening experiment in ABC_DJ. The aim of ABC_DJ project ( is to predict brand attributes and emotional expressions (such as ‘rebellious’, ‘reliable’, ‘sentimental’...
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