Democracy for sale : the marketization of Canadian political discourse and its implications for democratic citizenship

James Proctor
An increasingly popular subject of focus within political science literature is the marketization of political discourse (Fairclough, 1995; Prince 2001; Simpson & Cheney, 2007). This article complements this body of literature by analysing how market-based discourse reinforces a passive frame of citizenship within Canadian politics. Market discourse utilizes concepts, values, and vocabularies commonly found in the marketplace – the language of branding, consumer satisfaction, efficiency and productivity – and applies it to the political realm....
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