Revenge of the 'neurds' : characterizing creative thought in terms of the structure and dynamics of human memory

Liane Gabora
There is cognitive, neurological, and computational support for the hypothesis that defocusing attention results in divergent or associative thought, conducive to insight and finding unusual connections, while focusing attention results in convergent or analytic thought, conducive to rule-based operations. Creativity appears to involve both. It is widely believed that it is possible to escape mental fixation by spontaneously and temporarily engaging in a more associative mode of thought. The resulting insight (if found) may be...
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