China’s cultural diplomacy in Malaysia during Najib Razak’s premiership

Jakub Hrubý & Tomáš Petrů
This article aims to provide an analysis of China’s cultural diplomacy (CCD) in Malaysia in the latter years of the premiership of Najib Razak (2015-2018). It intends to reflect on the efforts China has been exerting in order to increase its soft power in the Southeast Asian nation. The authors have identified and analyzed four major fields of CCD: the activities of two Confucius Institutes; the first overseas campus of a renowned Chinese university; invocations...
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