Weblog campaigning in the German Bundestag election 2005

Steffen Albrecht, Maren Lübcke & Rasco Hartig-Perschke
Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs.
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