Can gamification reduce the shortage of skilled logistics personnel?

Florian Hofbauer & Lisa-Maria Putz
Purpose: The logistics sector faces a worldwide shortage of skilled personnel. Gamification represents a new approach to attract people's interest by applying game elements in a non-game context. In our study, we develop a theoretical framework to improve the image of the logistics sector using gamification for future studies. Methodology: Based on the findings of the literature review, we discuss gamification and its potential to improve the image of the logistics sector. Moreover, the core...
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