Eye tracker as an implied social presence: awareness of being eye-tracked induces social-norm-based looking behaviourHoo Keat Wong & Ian D. Stephen
Human behaviour is not only influenced by the physical presence of others, but also implied social presence. According to Risko and Kingstone (2011), an eye tracker can represent an implied social presence which could influence individuals’ gaze behaviour. This study examines the impact of awareness of being eye-tracked on eye movement behaviour in a laboratory setting. During a classic yes/no face recognition task, participants were made to believe that their eye movements were recorded (or...
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