Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages

, &
This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distribution by means of a progressive entropy approach, and the within- as well as between-subject congruency of fixation distributions. Our results show that viewing behavior significantly changed while subjects observed individual web pages. In...
This data repository is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.