LCD vs. E-ink: An Analysis of the Reading Behavior

Siegenthaler, Eva; Swiss Distance University Of Applied Sciences, Wyss, Michael; University Of Bern, Wurtz, Pascal; GfK Switzerland AG, SirValUse, Biel & Schmid, Laura; University Of Bern
Electronic books (e-book) are an interesting option compared to classic paper books. Most e-reading devices of the first generation were based on e-ink technology. With the appearance of the Apple iPad on the market, TFT-LCDs became important in the field of e-reading. Both technologies have advantages and disadvantages but the question remains whether one or the other technology is better for reading. In the present study we analyzed and compared reading behavior when reading on...
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