A probabilistic approach for eye-tracking based process tracing in catalog browsing

Schaffer, Erina Ishikawa; Kyoto University, Kawashima, Hiroaki; Kyoto University & Matsuyama, Takashi; Kyoto University
Eye movements are an important cue to understand consumer decision processes. Findings from existing studies suggest that the consumer decision process consists of a few different browsing states such as screening and evaluation. This study proposes a hidden Markov-based gaze model to reveal the characteristics and temporal changes of browsing states in catalog browsing situations. Unlike previous models that employ a heuristic rule-based approach, our model learns the browsing states in a bottom-up manner. Our...
This data center is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.
We found no citations for this workflow. For information on how to provide citation information, please see our documentation.