Diets, especially in the Global North, are causing both health and environmental challenges. The promotion of shifts from current diets to diets rich in plant-sourced foods and low in animal-sourced is commonly regarded as a suitable and evidence-based strategy to improve nutritional health and reduce adverse impacts on the environment, mainly in high-income and food-secure settings. Plant-based alternative foods (PBAF) - products specifically designed to mimic and/or replace animal foods such as dairy and meat...