How do Customers Value the Use of Inner City Shopping? An Empirical Analysis

Stephanie Schwipper, Severine Peche & Gertrud Schmitz
The aim of this study is to identify and empirically validate relevant benefits and costs of perceived value in use of an inner city shopping trip. Moreover, we examine the relevance of customers’ value perceptions for four behavioral outcomes. We identified relevant benefit and cost components as well as behavioral outcomes through a literature review and a qualitative pre-study (n=29) and developed a higher-order conceptualization of the perceived value in use. We tested our research...
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