Between normality, shame and taboo. Qualitative interviews on the importance of menstruation in everyday life.

Lotte Vera Bauer
„Periods are normal, showing them should be too“ is a slogan and also a demand made by 'Blood normal' (2017, 2:23min), a promotional film from Libresse, a company for period products. The ad shows red 'blood' instead of blue liquid, which is usually shown in television, and was diversely discussed. Therefore, the topic of menstruation finds slowly more approval in social media and popular science literature. However, speaking about your own menstruation still is a...
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