Exploring the use of moral reframing

Aaron Martin & Roger Giner-Sorolla
Moral reframing has been put forward as a tool for people to use to gather support on policy issues from politically (and ideologically) dissimilar others. Essentially, moral reframing utilises wording/arguments that tap into the target audience’s morality to persuade them to support policies/positions they typically wouldn’t otherwise. As an example, in the US, one could morally reframe the issue of pro-environmentalism with wording/arguments about patriotism and purity to sway ideologically conservative Americans to show more...
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