The role of attitude strength in behavioral spillover

Adrian Brügger & Bettina Höchli
We examined in two experiments whether and how attitude strength moderated the extent to which a first behavior affected a second behavior. Both studies consisted of two parts. In part 1, participants answered several environmental and health attitude questions. Part 2 were the actual experiments in which participants recalled past behaviors (positive, negative, neutral) and then answered questions that we used as actual subsequent behavior or proxies of subsequent behaviors.
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