Web files for: Changing Lanes: A Reanimation of Shell Oil’s Carol Lane

This digital dissertation, "Changing Lanes: A Reanimation of Shell Oil’s Carol Lane," is a case study of a mid-20th-century public relations (PR) program, sponsored by Shell Oil and Shell Canada, that targeted American and Canadian women motorists. From 1947 to 1974, Carol Lane was Women’s Travel Director for Shell Oil Company and the face and voice of the program. Her role was to extol to her audiences of primarily women the joys of touring the...
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