Pitfalls of the self-regulation of advertisements directed at children on Mexican television

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Background: There are no academic studies that characterize advertisements directed at children from the companies that signed the self-regulation. Objective: The aim of this paper was to assess the extent and nature of food advertisements and the persuasive techniques used to market unhealthy food and beverages (UFB) to children, by signatory companies of self-regulation. Methods: From December 2012 to April 2013, 600 h of programming were recorded on the four broadcast public television channels in...
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