DESIGN FOR LUXURY AUTOMOTIVE HMI SYSTEMS AND DRIVER EXPERIENCES

S Yardım Şener
Luxury is predominantly discussed within marketing, economics and psychology literature, with little research made into the practicalities of designing for luxury products and experiences. This thesis addresses the lack of an evidence base from which to design and virtually prototype luxury automotive HMI (human-machine interaction) systems. The work involved five interconnected studies and two industrial partners: Bentley Motors – manufacturers of luxury automobiles; and the VEC (Virtual Engineering Centre) – a consultancy and R&D organization...
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