Thinking Out Loud: Modelling Music Makers’ Decision-Making

Mathew Flynn
Thinking Out Loud: Modelling Music Makers’ Decision-Making Research on decision-making in the music industries is a new and emerging field. The few studies conducted to date have focused mainly on the activities of music industry practitioners and how they make business decisions. As yet, research has not focused directly on the decision-making of musicians. This research begins to address this gap by conducting a survey with five-hundred UK-based music makers, from all genres and income...
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