William Lever: original thinker, accomplished imitator or skilful innovator?

Jeannette Strickland
William Lever was a late nineteenth century entrepreneurial soap manufacturer who seized opportunities and made the most of them, laying the foundations of a global business that is still in existence today. He was a complex man. To some, he is a hero figure, most notably to his less critical biographers, but he has also been described as a paternalistic despot. Much has been written about Lever, but little has concentrated on his advertising and...
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