Developing a Criteria-Based Evaluation Tool for User Experience Design that Balances Standardization and Creativity; Personalization and Privacy: Conflicting Views of Targeted Digital Advertising

Kelcie Satterthwaite
How can the digital user experience be improved? In an environment where digital interactions are common, businesses must respect users’ data privacy concerns in their creation of digital experiences. How can user interface (UI) and user experience (UX) designers balance creativity and standardization in the development of an interface? Design systems are used to create consistent UX and UI patterns across a website or application. The absence of a design system can lead to inconsistencies...
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