Do Happy Events Love Company? Cultural Variations in Sharing Positive Events with Others

Hyewon Choi
This study examined cultural differences in the act of sharing positive events with others, called capitalization attempts. The first three studies tested whether the frequency of capitalization attempts differs between cultures using various methods: Self-reports (Study 1), children’s storybooks (Study 2), and Facebook (Study 3). With the exception of Study 2, we found that East Asians are less likely to share their positive events with others than European Americans. Study 4 further examined the antecedents...
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