A Dynamic Model of Multiproduct Firms: Advertising and Product Menu Choice in the Ready-to-Eat Cereal Industry

Jason Price Hulbert
A common assumption in the industrial organization literature is that of exogenous product menus. While this assumption is adequate for short run models of firm behavior, long run analysis of competition requires a model that explains the evolution of the menus upon which the short run competition is based. This dissertation provides such a model. The objective of this dynamic model of multiproduct oligopoly is to understand how firms compete through menu selection in the...
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