Will the Sun Rise? Japan’s Limited Role in the Global Format Business

Takeshi Murakoshi
This article illustrates the TV format business in Japan, which has a 60-year history of TV broadcasting and is the second biggest market in the world; however, it is still a small player in the business. The article examines the elements which prevent the international sale of more TV formats and suggests possible solutions. To meet the objectives, this study presents the following research: 1) a questionnaire to ask TV content buyers about the problems...
This data repository is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.