‘Great Stuff!’

Eggo Müller
In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisualheritage from the 20th century. This article analyses the curational strategies of this channel as developed bythe German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed userexpectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’scuration emphasizes celebrities, spectacular historical events, and curiosities to attract users online.
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