Bias and Changes in Perceived Intensity of Verbal Qualifiers Effected by Scale Orientation

Joeri Hofmans, Peter Theuns, Sven Baekelandt, Olivier Mairesse, Niels Schillewaert & Walentina Cools
The objective of this study is to examine whether manipulating the orientation of a rating scale impacts on the perceived intensity of the verbal qualifiers. An experiment is designed to assess the perception of intensities of verbal qualifiers in an agreement scale. A first finding is that participants seem to adopt one of two response strategies. Those who show the ’extreme null-point strategy’ report perceived intensities that monotonically increase along with the scale from ’fully...
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