Selecting Technologies for Social Commerce: Towards a Systematic Method

Thomas Friedrich, Sven Overhage, Sebastian Schlauderer & Holger Eggs
Social commerce, the use of social media in e-commerce, has become increasingly popular in research and practice. As social commerce initiatives are enabled by technologies, their success considerably depends on the ability of companies to select adequate candidates from the available social commerce technologies. However, with the popularity of social commerce, the number of technologies is steadily increasing. Without guidance, the selection of technologies becomes cumbersome and risky. Moreover, while social commerce initiatives are most...
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