Ships & Roses: A Revelatory Case Study of Affordances in International Trade

Thomas Jensen & Ravi Vatrapu
International trade involves crossing several organizational boundaries. This revelatory case study follows fresh cut roses’ journey from the growers in Kenya to the retail distribution in Holland and shows relatively high barriers related to the associated activities, information and documents, etc. Our empirical findings reveal the serious limitation that existing inter-organizational system (IOS) only facilitates actor-to-actor information forwarding in a communication chain of peer-to-peer communication along the supply chain and has no provision for persistent...
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