IT-user-aligned Business Model Innovation (ITUA) in the Sharing Economy: A Dynamic Capabilities Perspective

Amelie Sach
We introduce the sharing economy as an IT-enabled phenomenon that is distinct from existing socioeconomic modes of interaction. While research on the consumer perspective is growing, studies examining the complementary organizational perspective seem to be lagging behind. Our study therefore aims to investigate the firm stance by analyzing how successful sharing economy organizations manage their business models. We choose the business model as a unit of analysis, as it allows incorporating IT as an integral...
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