Atos - Towards Zero Email Company

Mario Silic, Andrea Back & Dario Silic
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for Atos. The global information services giant become a “zero” email company with the objective of eradicating internal e-mail use and replacing it with blueKiwi – enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organisation where 76,000 employees switched to a new mode of collaboration. The approach of how...
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