A machine learning solution to a marketing problem

Félix Revert
This essay presents a marketing problematic along with a way of solving it with the help of statistical tools. Precisely, a Recommender System is built to address a marketing problem for a supermarket in Germany. Both the the- oretical and the practical aspects of the use of Machine Learning methods are underlined. Our focus is oriented in two parts. First, we define precisely a problem, from the conceptual meaning to its natural mathematical transla- tion....
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