How to bid at consumer-oriented reverse e-procurement platforms

Michael Klafft
Reverse procurement platforms which enable buyers to place requests for proposal online and then offer suppliers the possibility to bid for contracts have been intensely used in a B2B-context for several years. Since about 2004, such platforms have become available to ordinary consumers and are constantly gaining in popularity. Being primarily a tool to increase competition, these platforms generate significant consumer surplus and exert intense price pressure on the suppliers. This raises the question how...
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