ЭФФЕКТИВНЫЙ ДИЗАЙН РЕКЛАМЫ: ОТ МЫСЛИТЕЛЬНОГО АКТА К ТРЕБОВАНИЯМ ЗАКОНОДАТЕЛЬСТВА РФ

L.K. Kozyreva
The article considers the essence of intellectual activity of the designer, marked differences between «effect» of the advertising message and «effective interaction» of the consumer with the product advertisement, the features of the process designing, the requirements of the law «On advertising», the essence of effective advertising design.
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