The Risk of Nano-Particles in Deodorants – How Literate Are Young People?

Doris Elster, Mara Sozio, Marie Eschweiler, Julia Schindler & Anja Voigt
In this empirical study the risk literacy of young people in the context of nanotechnology is investigated. Therefore, a Risk Literacy Model (RLM) based on the Elaboration Likelihood Model (ELM) by Petty and Cacioppo [1] is developed. The RLM differentiates between the processing of information regarding risk assessment, which is based on either a deeper cognitive analysis (central route), or on the use of peripheral cues (peripheral route). Target group are 12th Graders (N =...
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