The Impact of a Visual Cheap Talk Script in an Online Choice Experiment

Jade Ellis, Karen L. Delong, Kimberly L. Jensen & Andrew P. Griffith
Hypothetical bias causes willingness to pay (WTP) values to be inaccurate and is a prevalent issue in choice experiments. Research has shown that a “cheap talk” script may reduce hypothetical bias ; however, it is uncertain which cheap talk script format is the best at controlling hypothetical bias . Therefore, we conduct a choice experiment using a between-subjects design in which half of the articipants saw a “visual” cheap talk script and half saw a...
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