Perception of Quality Attributes in Short Agri-food Chains

Andréa Scalco, Gilberto Ganga, Sandra Oliveira, Roberta Piao, Gessuir Pigatto & João Guilherme Machado
This paper aims to identify quality attributes in products from short agri-food chains, highlighting the perception of these attributes in three types of short chains (face-to-face, spatial proximity, and spatially extended). We conducted a survey with 904 consumers in six distribution channels. The results indicate that the perception of quality attributes for consumers in short agri-food chains is not homogeneous. The results also shed light on the mechanisms adopted for transmitting information from producer to...
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